Retailers Speculate WAR Launch DateJune 23, 2008
I’ve been seeing this more and more lately. Hungry for solid release info on WAR, a lot of people have gone around to the major retailers and see when THEY think Warhammer Online will launch:
- Overstock.com – September 16
- IGN – September 23
- Best Buy – September 23
- Circuit City – September 23
- EB Games – September 23
- Gamestop – September 23
- Go Gamer – September 23
- Amazon – September 30
- Barnes and Nobles – October 1 (this is for the Prima Strat Guide)
- Toy Store Inc – October 7
So you start seeing that “September 23” date a lot, and a very common thought pops into your head: “I guess they know something I don’t know. Maybe it is the 23rd! Insider information!” And then you throw a party and invite over all your friends but only Smelly Charlie comes and that’s because he thought you had Grand Theft Auto IV and you loaned your copy to your cousin Trigger but he scratched it when the police raided his home looking for a kidnapped Austrian tourist.
Unfortunately, there really is no insider information going on. Retailers have said this repeatedly — when a general launch window is given (say, a quarter or a season — Q4 or “fall”), then they have to put something on their websites and into their computer database that’s a little more concrete than a general period. So a release date is estimated/guessed/made up on a whim, and it’s entered into the field as a placeholder. We’ve seen it happen again and again, as these dates will get juggled around (especially due to delays) until the game goes gold and a final, solid release date is locked down.
Mythic might give out the release date to retailers a shy bit before the rest of us, but not to a two/three-month degree as we’re seeing now. Just doesn’t happen, folks.
So why September 23? My guess is that because Mythic’s forecasted a release window of “fall 2008”, retailers peg 9/23 as a date simply because it’s the autumn equinox. Can’t get more fall-y than that!